How to tackle corporate and promotional films
Imagine sitting in a classroom with a pen and paper on your desk, listening to the endless garbage that is coming out of your teacher’s mouth. Starring at the clock for what seems like hours on end, waiting for the bell to ring, that signals your class finishing. It’s here, it’s finally here, the end of the day, you hurriedly grab your stuff and head towards the door without making eye contact with the teacher, you’ve made it, almost. You reach out to grab the handle of the door, when you suddenly hear your name. Everything seems to slow down, you turn round awaiting the hell which might follow ‘Oh I nearly forgot, here is your next assignment. I would like you to produce a short promotional film, don’t worry, with everything that we spoke about in class today, you’ll have no trouble blitzing through this one’ Who, what, where, when, why, how; you can’t remember anything that was spoken about, not because you didn’t understand it, but because you decided not to listen to anything. You turn around towards the handle of the door. What once seemed like it was inches away, now feels like it is a world away.
Perhaps that is exactly how you feel as well. You need to understand something which you can’t and don’t understand. And you worry that what you do produce might be completely wrong. You believe that you don’t need to be an A* student to produce Distinction grade work, and your right, you don’t need to be.
Much like you, we were in the same position. So in this article, we will be guiding you through the various steps of how to create a corporate and promotional film, without getting inside and twisting your head.
So let’s start off with the simple question you want to know ‘what is corporate and promotion’ with a fairly basic answer, which later on will have expanded into something that we fully understand.
Corporate and Promotion is the production of a promotional material or form of media for a corporate company (in our case a film). As simple as that. Seeing as this is a promotional film for a ‘professional’ company. You have to act professionally. So their are several things you have to bare in mind about this creating a corporate and promotion piece.
Codes and Conventions
Some of the biggest challenges when producing a piece of corporate and promotional media are understanding the areas that are most important throughout the production process. Some of the most important areas that you need to understand are legal rights, ethics and advertisement.
Legal rights are issues predominantly based around things such as copyright and music. You can’t use somebody else’s work as your own. So in the case of music, you can either ask someone you know if you can use their music, or you can scout the internet for royalty free music. For example, ‘Soundcloud’ is a good one that you can use to find music to use or modify for commercial purposes, but you need to make sure that the music has been declared ‘free to download’ by the provider. And remember to all ways credit your musicians; we all know who delivers the post, so why shouldn’t we know who provides the music. Copyright is very similar to the issues with music, this may occur if you want to use pictures or footage. You want to make sure that you aren’t using somebody else’s work.
‘Beats by Dre’ – ‘Hear what you want’ advert
Obviously you wouldn’t be able to go and just download the song and place it on your video. Even if you did pay for the song by purchasing the CD or purchasing the song on iTunes, you still wouldn’t have the consent of the producer to use or modify the song as you so wish to.
Yes, I know what you are thinking, everyone modifies or uses songs/footage without consent and publishes them on ‘Youtube’. That is because the video will probably be for someone’s entertainment purposes and will not be for a company. Those video’s are extremely unlikely to be seen by the original artist/publisher, so copyright probably won’t be inflicted on them. However if you are making a video for a company then you need to have the rights to use the song/footage, seeing as you are advertising them and you could get them in trouble. Similarly if you have a Youtube channel that is viral, then you will probably need to make sure you have the right to use the song/footage as many people will view your videos’ and you could get in trouble.
However seeing as you are making a video that is for a professional company, by professional standards, then it would be advised that your video gets published to ‘Vimeo’ instead ‘Youtube’. Vimeo is a more professional video company than youtube. And you can use it to create a portfolio of all the work that you do.
Here you can see that I am on ‘Souncloud’ and I am searching for music that I can use in my promotional video.
- Click ‘explore’
- Type in what your looking for
- Click ‘tracks’
- Click ‘to listen to’
- Click ‘to use/modify commercially’
- Make sure it says ‘free download’
Just a quick note to add, make sure that you are not downloading a song that you know, that says ‘free download’ because quite often people will make covers/remixes of famous/viral songs and will give others the consent to use their remix. However they probably never got permission to modify the song in the first place.
You need to be really careful when facing ethics. You need to make sure that you balance out those within the film. So you should include a variety of races, religions, genders, and ethnic backgrounds. So basically another way of looking at it is ‘DON’T BE BIASED’. Don’t just keep using the same people over and over again. You need to show the viewers what they are buying into, and you don’t want to give the impression that your clients are a segregated, racist or sexist company. The alternative way of looking at it is, you are at a party and you have five other people alongside you, and they each chip in their share (buying into the business) to order in some pizza’s. You only like pepperoni. But if you only order pepperoni, people are going to look at you (your client) as non diverse. So in order to avoid those problems, you order a variety of pizza’s, to keep everyone happy and give a good impression. While this isn’t the best metaphor possible, you get the idea.
In my promotional video (scroll down to see somewhereto_ promotional video) I tried to make sure that those onscreen were varied. So I featured clips of male white performers, female white performers and black male performers. As far as I am aware their were no female black performers, which is the reason that none of them feature on screen.
‘Dollar Shave Club’
This video is about a company that advertises razors, in particular a monthly razor package that you can subscribe to every month.
Those behind this video try to balance everything up by featuring a woman who seems to be of latino american origin. This is so the company does not appear to be dominated by white males. The video goes on to ask the woman ‘what were you doing last month’ ? to which she replies ‘not working’ which brings on the next question ‘what are you doing now’? to which she replies ‘working’. The video tries to make the company look like its a diverse one, although their are some questions to be raised about the way they handled it in the video, since they chose a latino american woman. It is as if they presume that people from South America or Mexico perhaps don’t work as often as other groups of people. So it seems like they wanted to do the right thing, but did it the wrong way.
This is all about style, sales and advertisement. So the key to this is understanding the needs and wants of your client (the company). You have to produce something which successfully sells them and their product(s). So the best way to do this is to liaise with your client either in person (face to face) or to stay in regular contact with them over emails or any other networking sites. But try to use emails or face to face conversations in order to look more professional. That isn’t always the case though, as your client may be young and technological for instance and may prefer chatting over Facebook or other social media, but make sure you properly understand your client first before you decide if social media is an acceptable form of conversation.
This part can be broken down into three sections:-
Style – This is about how you want the film to look. As you are making a film for a professional company, you want it to look professional, and you may have a few things in mind in order to give it that edge. For instance music might be one of them, you might want the film to be slow placed or you might want it to be fast paced. You might want to sync up the sound with the clips, so that it ‘feels right’ when you watch the video. This could also be about fonts, choice of shots etc. This is where your vision as a ‘filmmaker comes into it’ anyone who makes at least one film is a filmmaker. You have to be good at it to be considered successful.
‘This is a generic brand video’
This video is generally fast paced in both shots and music, but also goes quite slow at times. But one thing that the producer’s of this video, really thought about was the dialogue that you hear. If really puts their own style on the video because the voice has been recorded from right up close to the speakers voice, who just happens to be a fairly old deep voice that is meant to give the video this overall perspective as they are ‘wise’ and ‘knowledgable’. But the dialogue itself is simple but effective because you will hear phrases like
- ‘See how we’re part of a global economy’
- ‘Check out this wind energy thing in Indiana’
- ‘Here’s some powerful rushing water and people planting tree’s’
The video is all about stock footage but instead of just displaying cool shots (often slow-mo), with cool music and just say at the end ‘stock footage from…’ The producers have put their own twist on it.
Sales – The key to getting the sales point right is to understand the target audience. You need to know who the company are aiming to promote themselves and their products to. You will have to model your work around the people that you are catering them towards.
In my promotional video which was aimed towards young people, I had certain ideas about how I wanted to present the video, with the audience in mind.
I started off the video by using several methods to keep the audience’s attention. Typically young people have shorter attention spans and if they are not interested within the first 5-10 seconds, they won’t bother paying attention at all.
So what I did to counter this was that I placed several quotes on screen, but the quotes are all that you can see, so this hopefully leaves the young people curious about what the advert is about, and just what these people are describing.
Then once the footage comes in, several voices start saying ‘somewhereto_’ which is the name of the company. Hopefully at this point they are thinking ‘what is somewhereto_?’ And it isn’t until about 20 seconds in until someone actually describes just what somewhereto_ actually is. At this point they may be inclined to watch the whole thing as they have already watched a fairly long duration of the video.
Advertisement – Quite often this part refers to product placement. This is when a company that owns a brand e.g. coca cola, pays the producer of a film to advertise the product within. This won’t be extremely noticeable. Often it will have a short feature that sometimes lurks in the background.
For example AMC had a long running deal with Hyundai that meant that the Hyundai SUV was able to be advertised on AMC’s hit show ‘The Walking Dead’. The car would feature every now and then and would probably get up to 30 seconds at the most on screen at one given time.
Everything that you do needs to be planned beforehand, so you know exactly what you are doing. Some of the types of planning might be
- Research – Looking at videos produced by other people that are similar to what you are filming. You might get ideas and inspiration from them.
- Treatments – Talk about your aesthetic; what you want your film to look like. Tell your clients, how you are going to advertise their products and bring your vision to life.
- Shot Lists – write down what shots you want to capture when you are their. With no shot list, you are going to struggle on the day of shooting and you will probably take twice as long as you would if you had planned your film. This way you won’t forget to get any shots that you need.
- Risk Assessments – Take note of the potential risks and hazards when visiting a certain location or using certain equipment.
- Storyboards – Draw out how you want the final video to look. You don’t need to be good at drawing. Stick men will do. This help plan the shots you want.
- Schedules – This is like a diary in a way. It has times and places written down in it. You need to organise everyone and tell them where to be and when. This will really help.
- Clothing – This is about what everyone is going to be wearing. This may not be a critical in some films, where people can just turn up in whatver and you just film them naturally. But some times when you want the film to look a certain way, you might ask them to wear certain clothing. Colours and clothing can alter the viewers perception.
- Locations – This is about where you want to film and the locations are critical towards the look of your film. If you want your film to have the correct style, look and vibe then it needs good locations.
For additional support, here are a few examples of production documents and what they might look like.
All of these adverts have a strong comedic twist to them. One of the most important things about making a short promotional video is to draw the viewers in and give them something to remember. Adverts like these come to mind a lot quicker than most other adverts. And the important thing about them is that I can remember what they are advertising.
Their are many car adverts and within them their is a strong line between the successful adverts and not so successful adverts, but this particular advert remains among the one’s which I remember the best. It is really cool to see the inside of an Audi, although many other adverts show the inside of cars, but the constant roar of the engine would leave any car fan jealous at the sight of this…well unless they owned a Ferrari or something similar anyway.
A target audience is a well defined and very specific group of people who would be the best possible set of viewers for your show or film. The groups of which to choose from are defined by several different factors. The first of which is age. You wouldn’t show a horror to a child nor would you probably show a ‘street’, rap type film to slightly elder people. So it is very important to get your age range spot on. Once someone is the age of 18, they can watch any type of film, but that doesn’t mean that by the time that they are 50 or so they will be watching the same type of films that they were when they were 18, so you also have to know what the limit is on your target audience. Another key factor, which is more common for TV shows is time. What time will your TV show be aired and broadcast on TV? This plays heavily into the age range. If you are broadcasting a show which ticks several of these boxes (these are the gaming equivalent)…
…then you will probably have a later broadcast time. If you are screening something like ‘Game of Thrones’ then you will definitely have a later airing time as the show will contain things like violence, bad language and sex.
However if you are releasing a game such as ‘Grand Theft Auto V’ which contains basically all of the age warning boxes above or ‘Call of Duty’ then it is a bit more difficult because people can play games at any time, so the target audience is kind of made up based on the age rating that is given to it. Grand Theft Auto V is a very adult game and contains a whole host of things to do, but I wouldn’t imagine people of the age of late 30’s + playing it. It is very important to know who your target audience is because from a financial perspective, a company can lose a lot of money if they cater a film to the wrong people, or broadcast a show at the wrong time or day. Often the big shows such as ‘Game of Thrones’ are broadcast on a Sunday evening because it is the weekend and people often want to watch something before they go to bed. Equally from a morale point of view, you can also get into a lot of trouble if you show graphic or sexual content outside of the watershed time. The term watershed is used to describe the time that is best for the more adult shows to air on TV, because they may contain content that is unsuitable for children.
I spoke earlier about how people who are slightly older than the 18 – early 30’s demographic may not want to watch shows such as ‘Game of Thrones’ because the content isn’t aimed at them, but it is staggering when you look at something like ‘The Walking Dead’ which has a huge 18 – 49 demographic. The word demographic means a particular sector of a population. So the key sector of the population for AMC and ‘The Walking Dead’ is the 18 – 49 section.
‘Overall for the season, “The Walking Dead” grew 9 percent over Season 4 in the key demo, with all 16 episodes landing in the Top 20 entertainment telecasts in the demo’
‘Season 5 averaged 14.4 million total viewers, with 9.4 million viewers in the demo’
One way in which producers can find out who their target audience is is by conducting psychographic research. Psychographics are statistics and market research that defines groups of the population by psychological variables.
I think that before you even start thinking about the possible approaches to producing something for a client, you need to meet with them and hear their thoughts on the final product and how they envision it. One person’s imagination may differ completely than another. An important part of a process like this is having to compromise. You might have to sacrifice part of your aesthetic to match that of the clients. At the same time it is also important to let your creative thoughts known and to fight for that creativity. At the early stage you should also be sharing and discussing your inspirations behind a project. Show your clients some video’s, etc that clearly show where some of your thoughts are coming from and show them video’s, etc that show what you want your final to be like. This way you can start to get an idea of what kind of things your client likes and doesn’t like as well as get an idea as to the amount of creativity and freedom that you are being given on a project.
I don’t think that all projects that you work on for clients should involve contracts. I think it depends on how larger company they are and how must trust and communication their is between the two. If you have worked with your client before then I think that contracts may be less likely because their is a greater amount of trust in you from the client. So whether or not their is a contract and what kind of contract it is will depend upon the scale of the project.
I think that you can pitch your idea to your client but be prepared to have a lot of the content thrown back at you and don’t get to attached to the content that you pitch. But I also think that if you are going to pitch your idea to your client then you need have full faith in the pitch and you also need to know it inside out so that you can explain it all and break it down for your client. But I think that you could also develop your ideas as you go along if you are working with a very specific type of client. If they allow you a great deal of freedom on the project then I think that you can develop an idea with the client as opposed to expanding on their idea’s and not your own.
I think that you need to communicate with your client frequently and show them drafts fairly regularly. However I think that before you show them any kind of draft, you need to have a strong draft product to show. I wouldn’t send off a draft for a fair amount of time. But once you are at the stage where you are able sending off a draft, I think the sooner you send it the better because your client may not be quite as attached to certain elements of the draft as you are, so the sooner you hear that ‘it doesn’t work’ the better because that way you aren;t going to build the whole thing around something that doesn’t work.
When I worked on the promotional video for somewhereto_ North West I was granted a lot of freedom on the project. I first mentioned the promo project to Pete (whom I communicated with throughout the project) asking if he or anyone he knew would like a promotional video making for them. This is when we got talking and he mentioned the SYCO event in Blackburn. But he didn’t really speak much about what he was after. I think that this was because this was a project that I proposed to them and not the other way around. So they basically just said ‘yeh, do what you want with it’ and then just let me go off and do my own thing. Pete did comment on drafts, but he didn’t give me a brief to work to, neither did he say ‘Can you film all this’?
I also think that their when filming with Ruth and Jean for the fell care days project, we were granted a lot of freedom during the filming process. Obviously it was slightly different for me as I was filming an interview, but they didn’t really say ‘Can I talk about this?’ and ‘Can I include this?’. So their was a lot of freedom during the filming process. So we didn’t really have a brief besides how long it should be.
Neither of the films were on a budget. They did however have a schedule to them. I had to send off a draft of the fell care days video by a certain date and I had to have it finished by a certain date. With the somewhereto_ project, I was working to the end date of the College assignment as like I was saying, their was a lot of freedom on the project and not a lot of demand from Pete. Bothe films finished within the time frame that I was working on. I did set myself goals to finish them by. I did finish the video for the most part by this date, so the time after, was more or less time that I was allowing myself for editing based on feedback and polishing the video’s.
The feedback that I received on the Coniston project was very limited. Idon’t fully remember what the feedback was, but I think that I may have received a little bit of feedback on dialogue, such as can you include more statistics about the fell care days. But for the most part the feedback was about credits. ‘Can you use these logo’s? and ‘Can you include these statistics in the end credit’s?’
The feedback from Pete for the somewhereto_ video was mostly about fonts. But besides from that he was happy with the video. He said that the font could match the official font used by somewhereto_ North West. I was unable to obtain this font, so I used the closest font I had available. He then that it wasn’t too much of an issue, but it did mean that in terms of promoting somewhereto_ North West, the video would be harder to use to it’s ‘unofficial’ font.
‘Also the project was under a very tight time schedule so shooting the whole short in three days was extremely challenging but I hope the audience can see how strong our cast and crew were, to produce such amazing work in such a short period of time’ – Alice Sykes
‘One of the biggest challenges was casting the right Flea. Originally she was written as a male. We saw both spoken word artists and young male actors but no one was really doing it for us. I think it was in the second round of casting that I said it might be worth seeing what a girl could bring to the role. Alice Sykes was perfect. She was able to carry the verse and she was a spontaneous and truthful actor. I was actually really delighted Flea ended up being a female character because I am definitely of the mindset that if a protagonist can be played by a female then it should be. There are a disproportionate amount of male protagonists, and anything I can do to shift that I will’ – Vanessa Catwill
‘Flea’s superpower is the ability to think and talk and view the world in a way that’s a bit different from other people. I’d love it if people watching were to think ‘What’s my superpower?’ ‘What’s unique about the way I see the world?’ I think everyone has something special about them that only they bring to the world, something only they can teach the people around them. It would be nice to encourage people to think about that’ – Cat Jones
‘We talked about the possibility of reaching a young audience, perhaps people who spend time browsing Youtube, who share music videos with their mates, who don’t necessarily think TV drama is for them. We also talked a bit about not underestimating young audiences, not being frightened to take them to uncomfortable places as well as celebrating what is exciting and wonderful about life. From all of that emerged the idea that I’d like to write in verse – there’s lots of spoken word poetry videos online and it occurred to me that you don’t see much of that on TV’ – Cat Jones
‘iPlayer only content isn’t restricted by the length of a particular slot, or the expectations of a particular audience or channel, which made for a very liberating writing experience’ – Cat Jones
‘I watch loads of television drama but most of it not at the time of initial broadcast. Like a lot of people, I spend a fair bit of time browsing iPlayer and unlike the times when I sit down to specifically watch something on TV, I often don’t know what I’m looking for – I end up watching stuff that I never would have otherwise watched. It felt exciting that the BBC were starting to make things specifically for that medium’ – Cat Jones
‘I use iPlayer to catch up on loads of television that I miss as I’m always on the go. I love the BBC iPlayer app on my iPad to catch up on TV dramas that I often miss’ – Alice Sykes
‘As a youth channel, BBC Three is at the forefront of new ways to commission and view programmes and to find up and coming talent both on and off the screen. This new drama strand is exactly the kind of venture BBC Three is all about’ – Victoria Jaye
‘The best thing about iPlayer for me is that I go to it thinking I might watch one thing, then end up watching something completely different. watching TV doesn’t have to be sensible or planned or predictable’ – Cat Jones
It is interesting to hear that the character of Flea was originally planned as a male character. This is strange considering that most of the production team were females and that Vanessa the director had said that ‘ I am definitely of the mindset that if a protagonist can be played by a female then it should be. Their are a disproportionate amount of male protagonists, and anything I can do to shift that I will’ I wonder why they had originally planned to cast her character as a male? I think that it was a very important and very good decision that they decided to cast Flea as a female. A female approach to the character seems like it ticked all of the boxes. She was facing a situation where in order to be rid of her dad she needed to be strong and she needed to be a ‘fighter’. As Flea is an underdog, I think it was best for an actress to be cast in this role. Female characters are great fighters in films and I often buy into their characters a lot more than male characters who are trying to defy the odds. But as much as female characters are great fighters, they are also seen as very gentle and soft and so this might have been why they didn’t originally consider a female character. But I think that as I just mentioned, this is an underdog story, and I think that Flea worked very well as a female because of her age. I think that the age of the character put her in more of an underdog position and I think that really supported the fact that she was cast as a female.
Perhaps what sells the short film the most is it’s use of poetry. Poetry like this is not common in films and TV. And the poetry here almost gives the short film it’s entirely own genre. Without it, it would be a regular drama, but the use of poetry means that it is a short artistic film. The poetry really gives another level to all of the characters. Each line of the poetry has really been thought through and no lines of dialogue can go understated. This gives power to all of the characters, because each character has had the same level of treatment from the writers as each other.
I can’t imagine the short film being filmed in a way where Flea doesn’t look at the camera all the time. It makes the short film and the context of it more powerful. It points the fingers at the viewers and aims to make them think about their own situation, can they be doing more? can they improve upon their situation? can they make a change? Even if you think you are ‘fine’, it still gets you to think. I think the fact that Flea constantly looks straight towards the camera really works for what the producers are going for. They said that they wanted to direct the short film towards a young audience and I think that the use of direct camera engagement in the short film gives it a much bigger meaning to young people who are watching.
The music used at both the beginning and end of the video fits what the producers were after, because they said that their was an element of hope to Flea, that not all is lost. The music at both the beginning and end of the video is fast paced music that keeps on building. The music at the end isn’t used to support Flea and her story, but instead it is used to target the audience as Flea is talking to the camera again, but this time, instead of talking about herself and what is going on in her life, she offers advice to the viewers and tells them that they have the power and that the choice is theirs. When she starts talking, she stairs into the distance. This works in support of what I have just said about freedom and optimism because she is gaising on the horizon. About what is to come in her life and what can come of yours if you take it and you make of it what you want it to be.
- Specialism – Your speciality is what may separate yourself from similar people in the market. Your area of expertise is something you should have a passion for as a self employed business. You need to know what you can bring to the table that other competitors cannot. What makes your business special and why you should be the one to go to.
- Contacts – Having various contacts can go a long way in developing your business. Before you can start to gain contacts through your business it is a good idea to have a few who may be able to help you to get the business going. Building up contacts is known as expanding your network. You may be able to make the most of the people that you know by getting work with/alongside them or getting free/cheap equipment/software from them.
- Interpersonal skills – Interpersonal skills are crucial to a business, whether it is a self employed business with one individual or a business with several/many employee’s, interpersonal skills are crucial because you will need to work alongside your clients and alongside other people like yourself who may have been hired as part of a larger project. If you don’t have good communication skills, then everything is just going to collapse.
- Organisation – Organisation is key to running a well structured business. Organisation exists in many different forms. It can be in a more practical form, such as keeping an organised workspace to operate in. As part of this it may be good to invest in professional equipment so you have a professional workspace. Organisation can also exist in a psychological way, such as organisation your schedules using calendars, do to lists, and deadlines. Deadlines are extremely important because that you time won’t get the better of you. You may start working on something and get most of the work done, then suddenly think ‘I can leave the rest till later’. what if something came up in the last minute and you needed to work on two things at once. If you have a deadline then something like that might not be a problem.
- Financial skills – The whole business comes to to finance. You need to set goals/estimates for annual income and outgoing. You need to assess this monthly. You need to work out a budget to make sure that you do not spend over your price range. Monthly financial assessments are really important for this because you can see if you have extra money to invest or if you need to make more careful spending. You can get someone to work out your taxes for you, because it will probably be worth the cost. If you keep receipts on expenses for things such as business related purchases then you can save money on taxes and have a smaller amount to pay at the end of the year. You can also mark estimated income next to events that you have scheduled in your calendar, so you may know to spare money for that time or to expect income.
- Equipment – If you are a professional business then you will be wanting professional equipment. You can rent out equipment, which may be very useful if if it something you need at that point in time but cannot afford it. But it is probably best to invest from the start. Buying good value for money equipment and purchasing more and more equipment as your business grows. With the right contacts, you may be able to obtain certain equipment at a cheaper cost or at no cost at all. You will need professional equipment to attract clients to the business, employees and be able to rival competitors.
- Advertising and Marketing – Advertising isn’t just something that can be done on your website. It can also be done several other ways. You can go to events and promote yourself or try to expand your network and advertise yourself to new people. You can also advertise in person using small cards with contact details on them. In the current day and age, social media is one of the most important ways of advertising. Their are many different sites that can be used. Their are more social sites like Facebook and Twitter, and then their are more professional sites that you can advertise yourself on such as LinkedIn. You can also advertise yourself on professional sites such as Vimeo, Soundcloud and more. The high end professional businesses advertise themselves on TV as well. Newspapers, radio and billboards are additional ways to advertise your business.
- Computers + software – In the modern day and age, computers and software and pretty much a necessity in your any business. If you are a technician or work with film or music, then something like that is obvious, but even if your work might be something like building or textiles, you will still need computers and software in order to promote your business. Computers and software can get you back a lot of money, but once purchased it isn’t permanent because new software releases fairly regularly. So it may be a struggle to keep up with your competitors as they may have the most up to date software.
- Human resources – Human resources are responsible for an array of things, for instance if you receive complaints then it can go through human resources as opposed to going straight through to yourself. Human resources also deals with recruiting and training new job applicants.
- Budget – A budget is crucial in a business. With a budget you have to factor in insurance, website costs, employee wages, estimated incomes and outgoings and perhaps s small sum of money at the end for miscellaneous things. You don’t want to overspend and realise that half way through the year, you no longer have money to afford certain things. You should always way up pricing along with it’s value for money, so that you can get the best for affordable prices.
- Portfolio – Portfolio’s are really important. They are a very good way to showcase your work. You can talk about your work yes, but if you can show it even better. If you are considering applicants for certain positions then portfolio’s are a great way to help you decide. They can show off your filmmaking aesthetic, and give a real insight into who you are.
- Website – As a business, a website is all but required in order to promote the business. The website can display lots of different information such as general information, i.e what the business offers, additional information such as who they have worked with in the past, i.e clients, also pricing and hiring and further information such as contact information and opening times. However it will probably cost a sum of money to run a website along with emails for a specific amount of year (most likely a year).
- Premises – If you are working with others as part of a company then you will need a premises to work at. This means that if any damage happens to to business’ premises then depending on the cost of the damages and what insurance was purchased, the damaged can be covered. Buildings insurance can still be purchased even if you own the property, however buildings insurance is the landlords responsibility if you rent the premises.
- Insurance – If you cover something under insurance then in the event of damages and other similar occurrences or injuries, you will be compensated by a company for the damages. You can get many different types of insurances, such as public liability insurance, employers liability insurance, property insurance, professional indemnity.
- PLI – PLI stands for public liability insurance. Public liability insurance is an insurance that can protect businesses from financial payments. Such payment may otherwise be required if a member of the public injured themselves from something that is ‘the businesses fault’
- Rights – Every human being has rights. These rights can be used to protect them against the law in certain cases. As sole trader, your rights will be covered in your contract. When you buy something as a consumer, you possess statutory rights. These rights can be claimed if a purchase does not match the description that id details.
- Tax – Tax is a fee that is payed by everyone in order to fund various public services. Their are many different regulations that may alter your taxpaying that could reduce or increase the amount of tax needed to pay. Tax is payed annually. The amount that you pay on tax can be reduced if you place receipts onto the document that you create that shows how much you have spent over the year on your business, which then determines how much you will need to pay at the end of the year.
- VAT – VAT stands for value added tax. This tax is payed upon the purchase of good and services. This basically means that whatever you are purchasing will cost slightly more thanks to value added tax.
- National Insurance – National insurance is a fee that someone pays often monthly, which is to cover the cost of state assistance. State assistance can be provided in several circumstances; it may be provided if you become ill, if you are unemployed, or if you are retired. You pay national insurance if you are self employed and are earning over £5965 a year, if you are over 16 or if you are an employee earning over £155 a week.
- CRB – CRB stands for criminal background check. These are often conducted in the line of working with children or in healthcare. They may also be conducted in applying for jobs. One mistake that you may have made in the past may cause you trouble for the foreseeable future. So don’t cause any mischief.
- Permissions and Consent – Using something without someone’s consent could land you in a lot of trouble. Their are many different things which you might unintentionally ‘steal’ or not gain consent for using. One of the more common mistakes made by people that will involve permission and consent is using music that you have not gained permission to use. If you are creating a professional video then you need to make sure that you have the rights to use such track(s) or you look for royalty free tracks. As well as this, you should always credit the musicians, even if they allowed you to use their song, you still have to credit them.
- Risk Assessments – A risk assessment is basically what the name implies; an assessment of the risks posed by specific equipment, locations and more. These detail what the risks could be if something bad happened to someone involving whatever it is that is posing the risk and how damage and injuries could be caused. If you are to employ people then risk assessments are necessary to your business. Failing to do so could cost yourself and your business a lot of money. Because if someone injures themselves on something then they will want to claim money from it. So it is a better idea to make sure that they are not going to injure themselves in the first place.
What makes my subjects interesting and what is going to make the film interesting for the audience?
I first met Lee at an event in Lancaster and started chatting to him about what he does. From their we got in touch via email. I spoke to him about the project and he suggested meeting up to have a proper face to face chat about my FMP. He said at that point that he didn’t imagine that he would have been able to help out much because he was on a really busy schedule. But he said that he would answer some questions on the computer if I sent some over. When we spoke during the meeting, he said that he pass on the details about the FMP to his friend and collaborator Richard. Lee later said that if he had perhaps an hour or so then he may be able to answer those questions in an interview format. I then met up with Richard to discuss the film project and he said that he would be interested in the project and would be happy to help. From their we spoke over email and worked out a date for the filming. I also spoke to Lee via email and worked out a date for filming also. In between the filming dates for Lee and Richard, I spoke to one of the College students; Jordan about the project and also said that he would be interested in the the project. I spoke to him one or two times in College but we agreed on a date fairly quickly. The filming dates for both Lee and Richard were on the same day with only a short gap between them. The filming date for Jordan was the next day.
Lee spoke about what kind of sound/music work he does and it was very varied and interesting. Lee said that he had worked on a project where he and Richard (who I hadn’t heard of at that point) had composed music for several live screenings of the 1927 silent film ‘Metropolis’, which was very interesting to hear about, even though it was quite a brief conversation about it at first. He also said that he does loads of varying work with sound and music, such as playing many different instruments, composing and writing music for moving image, sound recording, sound design, etc.
Richard spoke about the ‘Metropolis’ project as well, but I think that he wanted to hear as much about me and the project as possible. But I listened to a lot of Richards song’s and collaborated songs on SoundCloud which I thought were really good. So I thought that it would be interesting to get an insight into how he produced and composed these tracks.
Jordan like, Richard was very keen to hear about the project, but I thought separated himself from many other music students was that he was writing and composing music specifically for film.
I think from a viewers perspective, it meant that the project was very different to a typical music programme that you may see on TV, because the project was focused on music production, but at the same time it also heavily looked at sound and music for moving image as well as sound production such as sound design.
I think that the questions were possibly the most important part of the pre-production process because I had to ask very specific questions to get very specific answers from the subjects.